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Why paid ads are essential for an organic marketer, or really any business in 2021.

Why paid ads are essential for an organic marketer, or really any business in 2021.


  1. Paid ads are incredibly scalable, I've personally seen them offer 10x more money back in sales than the amount spent on the ad and testing altogether.


Quite often things that sound too good to be true, generally are.


But here’s the thing, there’s a reason the average online coach’s ad spend is $10,000.. because they are making $120,000 back in return and many are making much more as they scale their ad spend accordingly. They aren't spending their time searching personally for prospects.


If you could take out just 5x return on what you put in, would you? At no extra cost on your time?


In the right hands, as much investment you pump into your ad system is as much as you will make in return.


Once you create a winning ad set, the sky's the limit.


2. Access to a larger audience base than just Facebook.


So we’ve all heard of smma by now, essentially Facebook ads, and it's very effective at driving sales. But what about the rest of the internet, the other 90%.


Blogs related to your service,

Mobile feeds,

Social media channels,

Search,

Discovery ads,

Native ads,

Video ads,


A full service digital marketing strategy makes use of the correct section of the internet for your ad to scale in much more detail than simply upping your ad spend.


There’s a whole world of quality traffic out there and they can be reached without adding an extra 10 minutes to your workday.